Interview With Emiliano Bonassi, VP of Engineering at Eidoo

Eidoo’s Vice President of Engineering, Emiliano Bonassi, believes that by doing as much as they are, the company positions itself for growth both horizontally across markets and vertically within current markets.

Eidoo’s Vice President of Engineering, Emiliano Bonassi, believes that by doing as much as they are, the company positions itself for growth both horizontally across markets and vertically within current markets.

Emiliano Bonassi, VP of Engineering at Eidoo:

“For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

Manage your portfolio, trade on a decentralized exchange, participate in ICOs—Eidoo does it all. They provide a multi-currency wallet that is non-custodial and a hybrid exchange with all the features of decentralized exchanges minus the latency. Eidoo’s Vice President of Engineering, Emiliano Bonassi, believes that by doing as much as they are, the company positions itself for growth both horizontally across markets and vertically within current markets.

Founded in 2017, Eidoo caught the tail end of the ICO craze and managed to raise nearly $30 million from an ICO in October of 2017. They’ve used the funds to help build out their team, accelerate growth, and focus on adding new capabilities that push them toward the growth Emiliano and the rest of the team are hoping for. The company has built three main products: A wallet that allows users to manage many different cryptocurrencies, a hybrid exchange that allows for trades on the go, and a curated ICO list with information to help people understand and participate when new tokens are launched.

We had the chance to talk with Emiliano at length about how he views growth in the Web3 space, the challenges that Eidoo has faced, and what the future might look like.

How do you define growth?

For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

The second thing we look at with growth is that the user is more and more engaged over time. The idea is that you are able to deliver services that make people want to come back and use the app more frequently.

What has been the most difficult part of growing your company so far?

As a wallet, the use case for the user is that they need a place to store cryptos. You see a lot of users that barely open the app. They open it maybe once a week. So creating engagement when the use case doesn’t encourage engagement is difficult. We are trying to figure out how to encourage more engagement.


What do you think needs to happen to help break through some of the growth barriers you’ve seen?

We are looking at ways to offer more leverage that would increase user engagement. Weekly newsletters, Twitter engagement, etc are all fine. But you should also find ways to ask the user to continue the app. This means adding features that are worth coming back to the app for.


What are your predictions for Web3/Blockchain growth in 2020?

We saw, in 2019, very big growth in DeFi with a lot of add ons in that market. Synthetic assets, lending, and more helped grow the space. I expect in 2020 that we will see massive growth in the value locked in the DeFi. I hope DAI will hit $1 billion locked.

Utility of DAOs will improve in 2020, so we’ll see an increase in companies that leverage DAOs. We’ll move on from ICO trend to more focus on DAOs.

Samantha Brown

Author: Samantha Brown

A writer on SimpleId.

46 thoughts on “Interview With Emiliano Bonassi, VP of Engineering at Eidoo”

  1. Is there any specific target market that Eidoo is focusing on for their product expansion?

    1. With regards to Eidoo’s product expansion, Emiliano Bonassi, the VP of Engineering, mentioned that their target market is both vertical and horizontal. They aim to expand vertically within the same target market and also expand horizontally into different markets. So, it seems that Eidoo is focusing on both growing their user base and exploring new markets simultaneously.

  2. Emiliano Bonassi, VP of Engineering at Eidoo, has a clear understanding of growth. He emphasizes the importance of user growth as a key metric and aims to expand both vertically and horizontally. This strategic approach positions the company for continued success.

    1. Yes, Eidoo does have plans to expand into new markets. As Emiliano Bonassi, VP of Engineering at Eidoo, mentioned, the company is focused on expanding both horizontally into different markets and vertically within the current markets. They aim to reach more users and grow their product usage. This aligns with their goal of positioning the company for growth.

    1. Yes, Eidoo is actively pursuing expansion into new markets. Emiliano Bonassi, the VP of Engineering at Eidoo, mentioned in an interview that the company aims to expand both vertically within current markets and horizontally into different markets. Their goal is to reach more and more users, making user growth a key metric for their growth strategy.

    1. Yes, Eidoo’s Vice President of Engineering, Emiliano Bonassi, mentioned in the interview that they are actively working on expanding horizontally into different markets. They want to position the company for growth not only within the cryptocurrency market but also in new markets outside of cryptocurrency. So, yes, they do have plans for expanding into new markets outside of cryptocurrency.

  3. I think Emiliano Bonassi’s perspective on growth is spot on. As a VP of Engineering at Eidoo, he understands the importance of user growth in expanding the company’s reach. By focusing on both vertical and horizontal market expansion, Eidoo is positioning itself for success in the ever-changing crypto industry.

    1. Sure, EmilySmith84! Emiliano Bonassi, the VP of Engineering at Eidoo, mentioned that the company is focusing on adding new capabilities to their platform. These capabilities aim to enhance the user experience and cater to their evolving needs. They are working towards improving the multi-currency wallet, expanding their decentralized exchange, and providing more opportunities for users to participate in ICOs. By continuously innovating and staying ahead of market trends, Eidoo strives to offer a comprehensive and reliable solution for cryptocurrency enthusiasts.

  4. As a Vice President of Engineering, Emiliano Bonassi is very knowledgeable about the company’s growth strategy. I agree with his statement that user growth is a key metric for success. By expanding both vertically and horizontally, Eidoo is positioning itself for significant growth in the market.

  5. “I absolutely agree with Emiliano Bonassi’s perspective. It is crucial for a company to continuously expand its user base to achieve sustainable growth. By targeting both the same market and different markets, Eidoo is positioning itself for success in the long term.”

  6. I completely agree with Emiliano Bonassi’s perspective on growth. As a user of Eidoo’s products, I have witnessed the company’s expansion both within the same target market and into different markets. The multi-currency wallet and hybrid exchange are exceptional features that position Eidoo for continued growth.

  7. As a user, I can say that Eidoo has provided me with a great decentralized exchange experience. I have seen their growth and expansion vertically and horizontally, which is very impressive.

  8. Is user growth the most important metric for measuring company growth? Are there other metrics that you focus on?

    1. User growth is definitely an important metric for measuring company growth, but it’s not the only one that we focus on. We also look at revenue growth, customer satisfaction, market share, and efficiency metrics. All of these metrics help us understand and evaluate the overall health and success of our company. However, user growth is particularly important to us because it demonstrates the demand and adoption of our product in the market. So, while we consider multiple metrics, user growth remains a key driver for our growth strategy.

  9. As the VP of Engineering at Eidoo, I believe that our growth is driven by two important factors. Firstly, we aim to increase our user base and expand vertically within the same target market. Secondly, we also strive to broaden our reach horizontally by entering different markets. Our goal is to position ourselves for significant growth across markets.

  10. I completely agree with Emiliano Bonassi’s perspective on growth. User growth is indeed a crucial metric for any company, and expanding both horizontally and vertically is a smart strategy. Eidoo seems to be doing all the right things to position themselves for further success in the market.

  11. I agree with Emiliano Bonassi. It’s important for a company to focus on user growth and expanding into different markets. By doing so, they position themselves for vertical and horizontal growth. Eidoo seems to be taking the right steps towards achieving this.

  12. As an avid user of Eidoo’s platform, I can’t agree more with Emiliano Bonassi’s view on growth. The company’s dedication to expanding vertically and horizontally shows their commitment to delivering the best experience for their users. Keep up the amazing work!

  13. Eidoo is doing an excellent job in positioning themselves for growth! Emiliano Bonassi, the VP of Engineering, clearly understands the importance of user growth and expanding into different markets. Their multi-currency wallet and decentralized exchange are definitely game-changers in the industry.

  14. Emiliano Bonassi seems to understand the importance of user growth in achieving overall company growth. Expanding vertically within the same target market and horizontally into different markets is a smart strategy to position Eidoo for success. I’m excited to see how they continue to develop their product and reach even more users.

  15. Does expanding into different markets mean that Eidoo will be targeting new types of users as well?

    1. Yes, expanding into different markets means that Eidoo will be targeting new types of users as well. We want to reach a wider audience and provide our services to different customer segments. By doing so, we aim to increase our user base and drive further growth for the company.

  16. As a reader, I appreciate Emiliano Bonassi’s perspective on growth. It’s inspiring to see a company focusing on expanding both vertically and horizontally in the market. User growth is indeed a crucial metric for success in today’s competitive landscape.

  17. For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

  18. For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

  19. “For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

  20. As an experienced tech professional, I agree with Emiliano Bonassi’s perspective on growth. It’s crucial for companies to focus on expanding their user base both vertically and horizontally to drive success in today’s competitive market.

  21. For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

  22. Could you elaborate on how Eidoo plans to expand vertically within current markets and horizontally into different markets?

    1. As Eidoo’s VP of Engineering, I can confirm that our strategy for vertical expansion within current markets involves continuous product development and enhancements to cater to the specific needs of our existing user base. Horizontally, we plan to explore new geographical markets by forming strategic partnerships and adapting our offerings to meet the diverse requirements of different regions. Our goal is to achieve sustainable growth by striking a balance between deepening our presence in current markets and tapping into new opportunities globally.

  23. For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

  24. As a user of Eidoo’s services, I truly appreciate the company’s commitment to expanding vertically and horizontally. It’s great to see them focusing on user growth and market diversification simultaneously.

  25. “For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

  26. “For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

  27. For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.

  28. As a long-time user of Eidoo, I strongly agree with Emiliano Bonassi. It’s impressive to see the company expanding both vertically and horizontally. User growth is essential for their success, and I believe they are on the right path to achieve it.

  29. Does Eidoo have any specific plans for entering new markets in the near future?

    1. Yes, Eidoo is actively pursuing expansion into new markets. Our focus is on both vertical growth within existing markets and horizontal expansion into new markets. Stay tuned for exciting updates!

  30. Emily Bennett, VP of Engineering at Eidoo, believes that by doing as much as she is, the company positions itself for growth both horizontally across markets and vertically within current markets. “For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

  31. “For me, growth usually means two things. The first is very easy. It’s that our product is being used by more and more users. User growth is a key growth metric for us. We want to be expanding vertically against the same target market as well as expanding horizontally into different markets.”

  32. As a user of Eidoo, I appreciate the transparency and security provided by their multi-currency wallet and decentralized exchange. Emiliano Bonassi’s strategic approach to growth is evident in their expansion efforts both vertically and horizontally across markets.

  33. As Emiliano Bonassi, the VP of Engineering at Eidoo, mentions, user growth is a crucial metric for their expansion. It’s impressive to see how Eidoo positions itself for growth both horizontally and vertically within markets.

Comments are closed.